The Art of Performance – Cross-Industry Partnership
One year ago, we at Distrikt Whiskey had the unique opportunity to create a platform for expressing whiskey styles that didn’t quite fit within the planned framework of our Cosmic Rhythm capsule release—whether due to their limited quantity, nuanced profiles, or distinct flavours. The story behind the partnership and resulting collaboration is as memorable as the whiskies themselves—right down to how they were selected, packed, and handcrafted. It was no easy feat.
Only one set of the Distrikt x Roadbend – Concealed Whiskies ever reached shelves, through an exclusive retail partnership with Mane Specialist Bottleshop in Osborne Park. A total of 100 bottles were produced across three expressions of Western Australian whiskey (the first partnership of its kind we’re aware of in the country). These included 30 sets of three expressions, with an additional 10 bottles of the 'Artemis' release reserved for Distrikt alumni and industry professionals.
In times of economic uncertainty, it’s not enough for companies—large or small—to simply be dynamic. They must also be personable, finding ways to reach new audiences across industries and demographics. Branded accessories, complementary products, and thoughtful items that can be kept and appreciated should be part of any brand’s strategy to stand out and stay ahead. Cross-industry collaborations offer a meaningful way to build relationships, share consumer bases, and create brand loyalty—even in adjacent markets.
Interestingly, this particular partnership was never intended for retail sale. That very detail made us reflect on how our industry peers overseas might perceive a project like this. With their influence in mind, we named the series Concealed Whiskies—a nod to those who continue to inspire and present us with unexpected opportunities from across the oceans.
The Whiskies:
Autobiography
A first-of-its-kind triple cask blend for us, combining all three Signature Hungarian Oak Whiskies released to date. Blended at selected strengths and ratios to create a complex, evolving profile.
Classique
A collaboration release and label of Cask Strength Cosmic Toast. This expression reveals a more concealed rye personality beneath layers of toasted oak, floral, fruit, and dessert notes.
Artemis
A muscat-finished, double-cask straight rye matured in large-to-small format American Oak. A long fortification meets a short maturation, with tiny finishing casks used at varied strengths before blending. Ten additional bottles were made available unboxed for industry insiders.
